Gaslight girlboss gatekeep1/11/2024 ![]() “If my life is relatable to most people, I’m doing it wrong,” she continued, and in the accompanying caption she compared herself to a slew of unrelatable women she looks up to, including Harriet Tubman.Įach week we’ll send you the very best from the Vox Culture team, plus a special internet culture edition by Rebecca Jennings on Wednesdays. ![]() ![]() Hollis wrote in 2016 how much she hated the term, but quotes like hers crystallize the girlboss mentality. “Literally every woman that I look up to is unrelatable,” Rachel Hollis, a very wealthy self-help guru, said in a TikTok video in April, describing how she wills herself to wake up at 4 am to conquer her day. As the concept was codified, the idea of the girlboss became about the melding of professional self and identity, capitalist aspiration, and a specific (and arguably limited) vision of empowerment. Women like Facebook’s Sheryl Sandberg and former Nasty Gal CEO Sophia Amoruso - who coined the term - were finally wrangling power away from the men who had held it for so long, which was seen as a form of justice. What set girlbosses apart from regular bosses was pinning feminism to hustle. Everyone was supposed to win when girlbosses won. ![]() As companies grew in her image, so did her mythos her legacy would be grand and fair, because equality was coming to work. As a female business leader - be she a CEO, an aspiring CEO, or an independent MLM superseller - the girlboss was going to unapologetically will empires from the rubble of rejection and underestimation she faced all her life. Born in the mid-2010s, she was simultaneously a power fantasy and a utopian promise. The girlboss is one of the cruelest tricks capitalism ever perpetrated. ![]()
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